SYLLABUS

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The Syllabus sets out the specific knowledge and skills that make up this module, as informed by input from a wide range of expert input from the world's leading computer societies and independent subject matter experts.

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ON COMPLETION OF THIS MODULE THE CANDIDATE WILL BE ABLE TO:

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• Understand key concepts of digital marketing, including advantages, limitations and planning.

• Understand various web presence options and how to select appropriate keywords for search engine optimisation.

• Recognise different social media platforms, and set up and use common platforms.

• Understand how effective social media management assists in promotion and lead generation.

• Use a social media management service to schedule posts and set up notifications.

• Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.

• Understand and use analytics services to monitor and improve campaigns.

 

WHAT ARE THE BENEFITS OF THIS MODULE?

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• Covers the key skills and main concepts relating to digital marketing.

• Certifies best practice in digital marketing.

• Developed with input from computer users, subject matter experts, and practising digital marketing professionals from all over the world. This process ensures the relevance and range of module content.

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SYLLABUS OVERVIEW

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Download the Digital Marketing Module Syllabus (PDF)

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